What is SEO ?
Seo full
form
You will
often hear about SEO. SEO is a short form, whose full form is search
engine optimization.
If you run
your website or blog, then it is very important to know about SEO.
What is
SEO?
SEO is all
the technology that we can use to bring our website up in the search results of
search engines. Actually, Google does ranking work on the basis of algorithms.
To get more
visitors in any website or blog, you need to be above the search results.
It is often
seen that many websites exist on the same topic, in such a situation it is very
important to elevate your website in the ranking of search results, for which
SEO's help is taken.
Designing
your website with seo should also be good.
Why SEO
is important
Let me tell
you that according to a recently published survey, 90% people do not go beyond
the first page of search results. In such a situation, it is necessary that
your website is present on the first page.
You can
guess that if your website does not appear on the first page then you will get
only 10% visitors. If there are no visitors, there will be no traffic. Without
traffic you will not be able to make money with ADS.
Even if your
objective is not to earn money, no one will be able to read your given
information. And in the end your hard work will go in vain.
In such a
situation, SEO can help you. This can not only bring your website up in search
results but can also bring you more traffic.
Types of
seo
There are
mainly two types of SEO.
1.On Page
SEO
2.Off Page
SEO
On-page seo
On page SEO
means making your blog or website SEO friendly. Design the website taking care
of SEO. Choose the template carefully.
Keep in mind
that your content is unique and written in a better way. Select the title, meta
description and keywords carefully. If you use keywords that are searched a lot
in meta description, then Google will be easy to understand on which topic your
article is written.
On-page seo
technique
Website
Speed - According to a survey, if a website cannot open between 5 and 6
seconds, then people move from that website to another website.
This means
you need to keep your website fast. For this, you choose a simple and
breathtaking theme, do not use more plug-ins and keep the size of the uploaded
image low. With these few methods your website will open very quickly.
Internal
Linking - This means
your website navigation should be better. In simple language, there is no
problem in going from here to there.Make sure that you have placed all the
links in a better place on the homepage.
Alt Tags
- Using photos in
your website can increase your visitors. Don't forget to alt tag the photos
used. This makes Google Bot easier to understand your image.
Keywords - It is very important to research
properly to know the right keywords. The more accurate keywords you put in
content, titles and tags, the more you can increase rankings.
Post URL - Keep your post URL very simple and
short.
Also
read-
Off-page seo
Off page SEO
is for the promotion of your website. There are many ways for promotion and by
using them we can improve the SEO of the website.
The most
common way is to comment in a popular blog or website and give a link to your
website. It is also called backlink in technical language.
Another
great way is to create a breathtaking page of your website on Facebook, Twitter
and Instagram. This can increase the number of visitors to the website.
Off-page seo
technique
Create
backlinks - this method
can bring a lot of visitors to your website. For this, you have to go to the
most popular website and comment. Keep in mind that you must provide a link to
the website. This increases visitors to your website.
Search
Engine Submission -
Submit your website to search engines properly.
Social Media
- Create pages in the
social media of your website and keep them updated. Doing this increases the
chances of visiting visitors from social media.
Question-Answer
Website - Give a link to
your website on the Question-Answer website. Search the topic on which you have
written a blog. Answer the questions of the people there and give them a
website as well. With this, those people will be able to get more information
on your website and traffic will also increase.
White hat
and black hat seo
White Hat SEO
- Techniques that search
engines accept and approve.
Black Hat
SEO - Techniques that
search engines do not approve and also reduce impact. These are also called
spandexing.
White hat
seo
·
It
follows the guide line created by the search engine.
·
It
does not have any type of fault.
·
It
is linked to the search engine index, and support for the user is complete.
·
It
decides that the content of the webpage is for the user, not just the search
engine.
·
This
determines the good quality of the web page.
·
It
decides the content of work in the website.
Black hat
seo
·
Trying
to raise ranks that have not been approved by search engines.
·
Redirecting
visitors from one page to another page which is not human friendly for search
engines.
·
Redirecting
the visitor to a page that is a separate page from the page that the search
engine ranked.
·
Repeating
the same keyword several times in meta tags, and using keywords that do not
match the content of the website.
·
Creating
low-level websites with little content and repeating similar keywords.
You can write any
type of question or suggestion related to seo in the comment below.
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