10 Secret Image Optimization Tips for SEO Tips For Beginners Blogger & Wordpress Website
By yogendra soni,
Image optimization tips for better
SEO - Search engine
optimization aims to increase the visibility of website and web content. In
this context, internet marketers use various SEO strategies to boost the
ranking of websites or web content of different businesses. As far as search
engine optimization techniques are concerned, these are constantly
changing as the Internet is evolving over time.
When dial-up
internet access was used, users had
to wait longer to load images on websites. In contemporary times, individuals
may experience faster web access in mobile devices. Optimization of images is
very important for users as well as search engines and there are many ways by
which a user can optimize images for search engines.
Image
optimization tips for better search engine optimization, Image optimization
tips for better SEO -
1.Use the correct image
To be
successful as a search engine optimizer
it is important to find the website and then use the right image. There are
many websites that allow SEO professionals to search for the right images. Flickr.com is a web portal with a wide
selection of different photographs. An SEO professional can choose from these
photos, they can filter the content by license.
It is easy
to find pictures that can be used for commercial purposes. But, in this regard
it is important to understand that a person needs to have all the necessary
permissions to use or alter the image according to the requirements or
requirements.
Apart from
Flikr.com, other websites that a search engine optimizer can view to view
images include the following: - Freeze, Unsplash, New Old Stock, Public Domain
Archive
2.Choose the
correct file format
After
choosing the right image, it is important to decide on the file format to suit
the user needs, requirements. Search engine optimizers are most concerned with
pictures, photorealistic complex graphics. Therefore, in this context, there
are three widely used image formats from which SEO professionals can make a
choice.
JPEG is a
commonly used image format. This format uses data compression that can slightly
damage image quality depending on PC user settings. When compared to other file
formats such as PNG, GIF JPEG does not support transparent backgrounds. The
advantages of using this format is that it keeps the file size small, the
format is supported almost everywhere.
GIF is a bitmap image format, which is
used in art as well as animation. The format supports about 256 colors. It is
recommended for photorealistic images, photographs. Features of GIF include its
small file size, support for transparent backgrounds. Due to which the file
format is not suitable for creating company logos, website page elements.
The other
image format is PNG and is considered a modern alternative to JPEG as well as
GIF formats. PNG has an improved range for color, supports transparency, and
possesses auto gamma correction features. PNG stores a small description of the
content of the image so that search engines can classify images. It is
understood that this file format is the most modern. The file with the PNG
extension is slightly larger.
3.Optimize your images for the web
Page speed
is very important for any site and image compression plays a very important
role to speed up any blog.
The SEO
professional needs to follow some tips when optimizing images for the web. It
is important to reduce file size to some extent, but not at the expense of
image quality. This can be done using several methods, but the smart way to
accomplish this is to use an online compression technique, tools such as
Compress JPEG or TinyPNG. The tool is simple to use. The user needs to upload
the image to the web application and the latter takes care of online
compression.
4.Use informative filenames
The filename
must be informative. You can download the picture from the camera and in that
case you have to give a name that is descriptive. By giving a descriptive name
you are making it convenient for search engines to find images. It is advised
to use your keyword in the file name. For additional details on this you need
to check online on the ways that naming is practiced in relation to image
files.
5.Notice alt text
It is
important to be attentive to the alternative lesson. These texts are used to
display image recognition when the user hovers over the text using the mouse
cursor. Alternate texts are shown to users when problems occur during image
rendering. Upper texts are used by screen readers so that visually impaired
people have no problem navigating the web. Blind persons have limited
information besides file name, search engine which helps them to know about the
web image. But the inclusion of a composite text helps the user to accurately
describe the picture content. It needs to be understood that a simple Alt text
is enough to make Google, other search engines tell everyone about the image.
This ultimately helps search engine professionals, using SEO skills, rank
better in search engine result pages.
6.Separate your thumbnails from main images
It is
important to separate the thumbnails from the main images. Thumbnails should be
small so that page load time is minimized. SEO professionals need to resize
thumbnails, they need to use the appropriate compression level for this. It is
important to keep the pictures quite small. How can pictures be kept small in
size? Use of appropriate photo-editing software such as Photoshop, other free
tools like Pixlr, Fotor can be used
for this purpose.
7.Create Image Sitemap
Search
engines like Google encourage SEO professionals to use Image Sitemaps for image optimization. These help in
finding more and more images available in the website. Product images, slider
gallery images are often used by SEO professionals to create image sitemaps. If
you have a website and an image sitemap for your site, then adding image
information to it is easy. Alternatively, you can use a separate sitemap for
images. In this context, it is important to understand that creating a sitemap
is not as complicated. For the various URLs listed in the sitemap, you need to
add image information to that page. There are examples available online which
you can see in this regard. WordPress users can use WordPress plugins for image
sitemaps such as Udinera or Image Sitemaps.
8.Do not rely on third-party image hosting
There are
many image hosting platforms such as Imgur, Postimage etc. and they provide
services for uploading images to their large servers. The advantages of doing
this are saving space, reducing site bandwidth. The disadvantage of using these
hosting services is that images can be blocked or destroyed when there is a
large amount of web traffic. Therefore it is recommended to use individual
servers to host images. The practice of hosting images in individual servers is
beneficial in the long run.
9. Integration with social media
The
importance of social media web portals in search engine optimization is
increasing. Professionals in this field need to integrate images with social
media platforms. This means adding social media sharing buttons to the website.
In this context, there are some popular methods by which the number of visitors
to the website can be increased. There are social media websites such as Image
Stakeholders that allow visitors to share site images as well as links. Search
engine optimizers need to use effective strategies to optimize the mode and its
appearance of image sharer icons. For more information on this the SEO
professional needs to find suitable content online.
10. If in doubt, consult Google's webmaster guidelines
It happens
that SEO professionals are faced with issues when they try to optimize images.
In this context, it is required to say that search engines such as Google have
formulated a set guideline for publishing images which allows the website owner
to optimize their websites for search engines. The appropriate online links
help the user clear up any ambiguity in this regard.
Last word
This article
was' Image optimization tips for batsman
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